somnolent wrote:JeffN wrote:...as it will be one of the stores we test the Wellness Clubs in.
Can you give us more information about the Wellness Clubs?
Sure.
We are opening 5 Wellness Clubs this year. The club will work similar to a gym where there will be an initiation fee and a monthly membership fee.
The clubs will be within the Whole Foods and a separate space. In the "club" there will be an ongoing schedule every day and evening of classes, workshops, lectures, cooking demo's etc. There will also be 3 day immersions run in the Wellness Clubs. In two of the stores we will also be looking at possibly testing having a p/t Lifestyle Medical doctor there, who will be a consultant.
The WC Members will also have a discount card that will give them 10% on all items approved by the WC in the store. While this is a huge project and every region is different, we have already identified over 4K items that will be discounted. All these items will have passed the WC guidelines for saturated fat, added sugars, added sodium, calorie density, etc. These same guidelines will be applied to grocery items, prepared foods and the bakery and the salad bar.
We are also working on lining up community affiliates who will accept your membership and offer discounts. These may include gyms, yoga studio's, health care professionals, etc etc.
If all goes well and the first 5 are successful, many more will be opening in 2012.
The revolution has begun. Get ready to join in
http://whrefresh.com/2011/02/11/whole-f ... ess-clubs/In Health
Jeff